Reputation Audit & Scoring
Full mapping of branded search results, review profiles, mentions and sentiment, scored by business impact.
ORM Strategy
An ORM Strategy Before You Spend on Tactics
Most reputation budgets are wasted on tactics without a strategy. We build the documented plan first — what to fix, what to build, which platforms matter for your industry, and in what order.
Why ORM Efforts Stall Without a Strategy
Tactics without a plan produce scattered effort — reviews on the wrong platforms, content that never ranks, and no way to measure whether reputation is actually improving.
- No baseline of current search results, reviews and mentions
- Effort spread evenly across platforms instead of focused where it matters
- No agreed response protocols, so every incident is improvised
- No escalation path for legal, platform or PR issues
- No measurable definition of what a 'good' reputation looks like
A Documented Roadmap, Not a Retainer Guess
We audit your current reputation, score each platform and issue by impact, and deliver a prioritised 12-month roadmap covering monitoring, review generation, content, response protocols and escalation paths — with clear owners and metrics.
What's included
Service components
Platform Prioritisation
Which review sites, social platforms and search assets matter for your industry — and which to ignore.
Response Protocols
Agreed tone, approval chains and templates for reviews, comments and public complaints.
Escalation Framework
Clear paths for when an issue needs platform reporting, legal involvement or PR support.
12-Month Roadmap
A quarter-by-quarter plan with priorities, owners and measurable reputation KPIs.
Process
How we deliver it
- Step 01
Audit
We map everything that exists about your brand across search, reviews and social.
- Step 02
Score & Prioritise
Issues and opportunities are ranked by impact on revenue and trust.
- Step 03
Define Protocols
Response, approval and escalation processes are documented and agreed.
- Step 04
Deliver the Roadmap
You receive a prioritised plan you can execute with us or your internal team.
Outcomes
What you get out of it
Focused Spend
Budget goes to the platforms and issues that actually affect your business.
Faster Incident Response
Pre-agreed protocols cut response time from days to hours.
Measurable Progress
Clear KPIs show whether reputation is genuinely improving quarter over quarter.
Team Alignment
Everyone knows who owns what when something surfaces online.
Why D2S
Why teams choose us for this
- Strategy first — execution only against a documented plan
- Industry-specific platform prioritisation, not a generic checklist
- Delivered as a usable document, not a slide deck that gathers dust
- Honest prioritisation — including telling you what not to spend on
Industries
Sectors we work with
Healthcare & clinicsFinance & fintechHospitality & restaurantsReal estateEducationProfessional services
Watch
Tips for Improving Brand Reputation
Watch D2S Technologies explain the strategy, practical steps and business impact.
FAQ
Frequently asked questions
01Do we have to execute the strategy with you?
No — the roadmap is designed to be usable by your internal team, another agency or us; there's no lock-in.
02How long does the strategy phase take?
Typically three to four weeks from kickoff to delivered roadmap, depending on how many platforms and locations are involved.
03What does the roadmap include?
Audit findings, platform priorities, response protocols, escalation paths, a quarter-by-quarter action plan and reputation KPIs.
04We already do some ORM — is this still useful?
Yes, most clients in this position find the audit reveals gaps and the roadmap re-prioritises effort toward higher-impact work.
05How do you measure reputation?
A defined scorecard: branded search results, review volume and rating trends, sentiment of mentions, and response times.
Keep exploring
Related services
Get Your ORM Roadmap
Start with a full audit and leave with a prioritised 12-month reputation strategy.