Channel & Audience Research
Review your buyers, industry and existing digital footprint to identify platforms worth testing with paid media.
Social Media Advertising
Social Media Advertising Across Platforms That Connects With the Right Audience
We plan and manage paid social campaigns across relevant platforms such as Meta, LinkedIn, Pinterest and X, bringing advertising, SEO insights and AI-assisted analysis into one coordinated performance plan.
Why Multi-Platform Social Ads Underperform Without Coordination
Without a connected plan, it is hard to see where spend works and where campaigns need to change.
- Same creative and messaging reused across platforms with different audience expectations
- Budget split evenly across platforms rather than by where results actually come from
- No shared view of total cost per lead across channels
- LinkedIn campaigns run with consumer-style creative that doesn't fit a B2B buyer
- Retargeting audiences not shared or coordinated between platforms
How We Manage Social Advertising Across Platforms
We select channels around audience behaviour and business goals, adapt messaging to each network, and use shared performance data and AI-assisted pattern analysis to inform audience, creative and budget decisions.
What's included
Service components
Platform-Specific Creative
Creative adapted to each platform's format and audience tone rather than reused as-is.
Cross-Channel Budget Planning
Review total spend and shift investment based on conversion quality, cost efficiency and business priorities.
LinkedIn Campaigns
Lead gen forms and sponsored content structured for B2B decision-makers where relevant.
Integrated Performance Reporting
Compare spend, leads, conversions and other agreed outcomes across the active networks in one view.
Retargeting Coordination
Shared retargeting logic across platforms to avoid duplicate or wasted spend.
Process
How we deliver it
- Step 01
Audience & Platform Audit
We review where your buyers are active and which platforms justify paid spend.
- Step 02
Integrated Campaign Strategy
Set goals, audiences, budgets, messages and measurement criteria for each chosen platform within one plan.
- Step 03
Creative Adaptation
Creative is adapted per platform rather than duplicated as-is.
- Step 04
Launch & Monitor
Campaigns launch across platforms with close monitoring in the early weeks.
- Step 05
Cross-Channel Optimisation
Compare lead quality and conversion signals across platforms to refine budgets, audiences and creative.
Outcomes
What you get out of it
One View of Cost Per Lead
You see total cost per lead across platforms instead of separate, hard-to-compare reports.
Budget Follows Results
Spend moves toward whichever platform is actually converting, not fixed splits.
Platform-Appropriate Creative
Creative is built for each platform's audience rather than reused generically.
Reduced Duplicate Spend
Coordinated retargeting avoids paying twice to reach the same visitor across platforms.
Why D2S
Why teams choose us for this
- Single reporting view across every social ad platform
- Platform-specific creative rather than reused assets
- Budget reallocated monthly toward proven performers
- Digital marketing, SEO and AI-assisted analysis considered together with paid social results
Industries
Sectors we work with
B2B SaaS & technologyD2C & fashion brandsReal estateProfessional & financial servicesEducation & coaching institutesHealthcare & wellness
FAQ
Frequently asked questions
01Which social platforms should we advertise on?
It depends on your buyer — B2B brands often see stronger results from LinkedIn, while D2C and lifestyle brands typically prioritise Meta and Pinterest; we recommend a mix after audience research.
02How is this different from Meta Ads as a service?
Meta Ads focuses specifically on Facebook and Instagram; this service covers coordinated advertising across multiple social platforms including LinkedIn, Pinterest and X.
03Do you manage LinkedIn Ads for B2B lead generation?
Yes, LinkedIn sponsored content and lead gen forms are managed as part of this service when LinkedIn is part of the platform mix.
04Can budget move between platforms during a campaign?
Yes, budget is reviewed and reallocated across platforms based on cost-per-result data, rather than fixed at a set split.
05Do you handle creative for each platform separately?
Yes, creative is adapted to each platform's format and audience expectations rather than reused identically.
Keep exploring
Related services
Plan Cross-Platform Social Advertising
Tell us where your audience is active and your current ad spend, and we'll map a coordinated social advertising plan across the right platforms.