Paid Search & Shopping
Google Ads search and shopping campaigns structured around commercial-intent keywords and product feed accuracy.
Performance Marketing
Performance Marketing Built Around Cost Per Acquisition, Not Vanity Metrics
D2S Technologies plans and runs paid acquisition programmes — search, social, display, video and remarketing — for businesses in Delhi NCR and across India that need every rupee of ad spend traceable to a lead, sale or booked call, with weekly optimisation instead of quarterly check-ins.
Overview
What performance marketing looks like when it works
Performance marketing only works when spend, tracking and landing experience are built together from day one. We regularly take over accounts where the ad platform is well managed on paper but the conversion event being optimised for isn't actually tied to revenue — a form fill that never gets called, a purchase event firing twice, or a lead campaign optimised for cost-per-click instead of cost-per-qualified-lead. Fixing tracking before spending more is usually the single highest-leverage change we make in the first month.
We run campaigns directly inside your own ad accounts across Google, Meta, YouTube and programmatic display, structured around how your specific buyer researches and decides, not a templated campaign structure reused across clients. Budgets are allocated by channel based on where your funnel is actually leaking, and reallocated weekly as data comes in.
Because paid acquisition rarely works in isolation, we pair every performance media plan with landing page and conversion rate work — testing page structure, form length and offer positioning against the same cost-per-acquisition target the media plan is judged on. A campaign driving cheap clicks to a page that doesn't convert isn't a performance win by our definition.
Reporting is built around the metrics that were agreed before launch — cost per lead, cost per acquisition, return on ad spend or another number specific to your business — with full visibility into account-level data, not a summarised agency dashboard that obscures how the numbers were reached.
Capabilities
What this practice covers
Paid Social
Meta and other social ad campaigns built by funnel stage, from cold prospecting to warm retargeting.
Video & Display
YouTube and programmatic display campaigns for awareness and mid-funnel nurturing at controlled cost.
Remarketing
Sequenced campaigns that bring back visitors and past customers who didn't convert on the first visit.
Conversion Optimisation
Landing page and funnel testing so paid traffic converts at a rate that justifies the spend.
Measurement & Attribution
Conversion tracking, offline import and reporting infrastructure built before campaigns launch, not after.
Services
Explore the services in this pillar
Google Ads / PPC
Google Ads / PPC
ROI-focused PPC services in Delhi and across India for Google Search, Shopping and Display, with transparent reporting and continuous optimisation.
Meta Ads
Meta Ads
Facebook and Instagram ad campaign management structured by funnel stage, from cold prospecting to retargeting, run against cost-per-result.
Social Media Advertising
Social Media Advertising
Paid social campaigns across Meta, LinkedIn, Pinterest and X, planned and managed as part of a coordinated cross-platform performance media plan.
Display Advertising
Display Advertising
Programmatic and Google Display Network campaigns for brand awareness and mid-funnel nurturing, run against controlled cost-per-thousand and view-through targets.
Remarketing
Remarketing
Remarketing campaigns across search, display, social and video that bring back visitors and past customers who didn't convert on the first visit.
YouTube Advertising
YouTube Advertising
YouTube ad campaign management — skippable, non-skippable and discovery ads — for awareness, consideration and direct-response video goals.
Lead Generation
Lead Generation
Multi-channel paid lead generation campaigns built around cost-per-qualified-lead, with tracking tied through to your CRM and sales follow-up.
Ecommerce Advertising
Ecommerce Advertising
Google Shopping, Meta catalogue ads and dynamic remarketing for ecommerce brands, managed against return on ad spend and blended CAC.
Conversion Rate Optimization
Conversion Rate Optimization
Structured CRO programmes — testing, heatmaps and funnel analysis — to improve conversion rate on the traffic you're already paying to acquire.
Landing Page Optimization
Landing Page Optimization
Landing page design and testing built to match ad intent, structured around a single conversion goal per page rather than a generic website template.
LinkedIn Advertising
LinkedIn Advertising
LinkedIn Ads management for B2B brands — account-based targeting, lead gen forms, sponsored content and pipeline-focused reporting built around qualified opportunities.
Process
How we run the engagement
- Step 01
Audit & Tracking Review
We review existing accounts, analytics and conversion tracking, and fix measurement gaps before recommending any new spend.
- Step 02
Channel & Budget Plan
Budget is split across search, social, video and remarketing based on funnel stage and your cost-per-acquisition target.
- Step 03
Build & Launch
Campaigns, creative and landing pages are built and QA-tested with tracking verified before go-live.
- Step 04
Weekly Optimisation
Bids, budgets, audiences and creative are adjusted weekly based on which combinations are actually converting.
- Step 05
Conversion Testing
Landing pages and offers are tested in parallel with media so conversion rate improves alongside traffic quality.
- Step 06
Scale & Report
Monthly reporting against agreed KPIs, with budget scaled into what's proven and cut from what isn't.
FAQ
Questions buyers ask us
01What's the difference between performance marketing and digital marketing at D2S?
Digital marketing is the broader umbrella including organic, content and lifecycle channels; performance marketing specifically covers paid acquisition channels managed against a cost-per-acquisition or ROAS target — search, social, display, video and remarketing.
02What budget do we need to get started?
It depends on your industry's cost-per-click and how many conversions you need each month — we give a realistic minimum after reviewing your market and competition during the audit rather than quoting a flat figure upfront.
03Do you require long-term contracts?
We typically start with a defined initial period to get tracking, campaigns and reporting stable, after which engagements continue month to month based on results.
04Can you take over campaigns already running elsewhere?
Yes, account takeovers and audits are a regular part of our work — we'll tell you plainly whether existing campaigns are worth keeping or need rebuilding.
05Do you handle the creative and landing pages too?
Yes, ad creative and landing page recommendations are part of the performance marketing engagement, since media performance is limited by what it sends traffic to.
06How do you report on results?
You get a monthly report against the KPIs agreed at the start — cost per lead, cost per acquisition or ROAS — with full access to underlying account data, not just a summarised dashboard.
Ready for Paid Media That's Judged on Cost Per Acquisition?
Send us access to your current ad accounts, or tell us your goals if starting fresh, and we'll show you what a performance marketing plan built around your numbers looks like.