B2B Audience Targeting
Combine company attributes, industry, roles, seniority and location to reflect the full buying group.
LinkedIn Advertising
LinkedIn Advertising That Connects Your Brand With Business Decision-Makers
We create and optimise LinkedIn campaigns for businesses reaching relevant professionals, companies and decision-makers, pairing paid media with SEO insights and AI-assisted research to focus on meaningful business actions rather than impressions.
Why LinkedIn Advertising Can Become Expensive
Professional targeting is powerful, but costs rise when the audience, content and conversion path do not match the buying journey.
- Audiences built on job titles alone, missing the wider buying committee
- Cold traffic sent straight to a demo request with no supporting content
- Lead Gen Form leads never synced into the CRM, so sales follow up late or not at all
- Broad audiences with no exclusion of existing customers or irrelevant company sizes
- Reporting stopped at cost per lead, with no view of which accounts became pipeline
How We Run LinkedIn Ads
We start with your ideal customer profile, business objectives and sales cycle, then combine company and role targeting with content appropriate to each buying stage. Search insights and AI-assisted analysis help us find themes to test, while available CRM data helps evaluate lead quality.
What's included
Service components
Sponsored Content & Thought Leadership
Single image, document, video and thought-leader ads that earn attention before asking for a meeting.
LinkedIn Lead Generation
Use native forms or landing pages according to the offer and qualification needs, with CRM sync where supported.
Conversation-Based Campaigns
Use message-led formats where appropriate to start relevant conversations with defined professional audiences.
Retargeting & Matched Audiences
Website visitors, video viewers, CRM lists and lookalikes retargeted with the next logical message.
Performance & Pipeline Analysis
Review engagement, lead quality, site activity and CRM outcomes where available to understand business impact.
Process
How we deliver it
- Step 01
Business & Audience Discovery
Understand your products, ideal clients, sales process and commercial goals before choosing LinkedIn audiences.
- Step 02
Tracking & Conversion Strategy
Check the Insight Tag, conversions, site analytics and relevant CRM connections before launch.
- Step 03
Audience & Creative Build
Layered audiences and a full-funnel creative set are built for the first testing cycle.
- Step 04
Launch & Optimisation
Budget shifts weekly toward the audiences and creatives producing qualified conversations.
- Step 05
Data-Led Refinement
Audience response, creative engagement and available lead-quality data inform targeting and content changes.
Outcomes
What you get out of it
Reach the Whole Buying Committee
Campaigns speak to influencers and economic buyers, not just the one job title on the brief.
Higher Lead Quality
Firmographic precision means fewer, better leads that sales actually want to work.
Connected Follow-Up
Where integrations are available, LinkedIn leads can enter your sales process without manual hand-offs.
Clear Cost Per Opportunity
Reporting is built around cost per qualified opportunity, not cost per click.
Why D2S
Why teams choose us for this
- B2B-first strategy, not a repurposed Meta playbook
- Creative and copy produced in-house alongside media buying
- CRM and marketing automation integration handled by our engineering team
- LinkedIn, SEO, website content and conversion efforts planned as connected activities
Industries
Sectors we work with
B2B SaaS & technologyManufacturing & industrialProfessional & financial servicesEducation & executive programmesHealthcare technologyConsulting
FAQ
Frequently asked questions
01What is a realistic minimum budget for LinkedIn Ads?
LinkedIn CPCs are considerably higher than Google or Meta, so we usually recommend enough monthly budget to gather statistically useful data across at least two audiences — we size this against your deal value and sales cycle during planning.
02Are Lead Gen Forms better than landing pages?
Lead Gen Forms convert at a higher rate because they pre-fill profile data, while landing pages qualify harder. We often run both and compare cost per qualified opportunity rather than cost per lead.
03Can you connect LinkedIn leads to our CRM?
Yes. We sync leads into HubSpot, Brevo, ActiveCampaign or your existing CRM so follow-up sequences trigger automatically.
04How long before we see results?
Early engagement can give us signals within the first few weeks, but meaningful business outcomes depend on your audience, offer and sales cycle.
05Do you produce the ad creative?
Yes — static, document and video creative plus ad copy are produced by our team and tested continuously.
Keep exploring
Related services
Start a LinkedIn Advertising Programme
Tell us who you sell to and what a qualified opportunity is worth, and we'll map the LinkedIn audiences, creative and automation needed to reach them.