Campaign Planning
Objectives and campaign structures chosen for qualified leads, online sales, demand generation or returning visitors.
Meta Ads
Meta Ads Management for Facebook and Instagram
We design and manage Facebook and Instagram campaigns in Meta Ads Manager, combining performance marketing, search insights and AI-assisted analysis to focus on leads, sales and other meaningful actions rather than impressions alone.
Where Meta Advertising Can Waste Your Budget
Strong targeting options cannot make up for a campaign with unclear objectives, repeated creative or unreliable tracking.
- Campaign objectives chosen without a clear connection to the business goal
- Audiences overlapping across ad sets, inflating costs through internal competition
- Creative left unchanged for months, causing fatigue and rising costs
- Pixel or Conversions API events missing or misconfigured
- No clear separation between cold prospecting and retargeting budgets
How We Structure Meta Campaigns
We connect campaign objectives to business outcomes, use search and audience signals to refine targeting, separate prospecting from remarketing, and use AI-assisted analysis to spot creative and performance trends worth testing.
What's included
Service components
Audience Building
Custom and lookalike audiences built from your existing customer and pixel data.
Creative Testing
Hooks, copy, images, carousels and short-form video tested against audience response to reduce creative fatigue.
Pixel & CAPI Setup
Correct implementation of Meta Pixel and Conversions API for accurate event tracking.
Budget Allocation
Spend split across funnel stages based on where results are actually coming from.
AI-Assisted Optimisation
Campaign and creative patterns reviewed with AI-assisted analysis, then checked against actual conversion quality before decisions are made.
Process
How we deliver it
- Step 01
Meta Account & Tracking Review
We review campaign history, audiences, Pixel and CAPI events to find measurement gaps before recommending changes.
- Step 02
Audience & Funnel Mapping
Audiences are mapped to funnel stage — cold, warm and retargeting — with distinct campaigns for each.
- Step 03
Messaging & Creative
Copy and visual concepts draw on your brand, audience intent, search insights and past campaign results.
- Step 04
Launch & Monitor
Campaigns launch with daily monitoring in the first week to catch delivery or tracking issues early.
- Step 05
Weekly Optimisation
Budgets and creative are adjusted weekly based on cost per result data.
Outcomes
What you get out of it
Structured Ad Spend
Budget runs through properly built campaigns, not one-off boosted posts.
Fresh Creative Cadence
Scheduled creative refreshes keep cost per result from climbing due to fatigue.
Better Marketing Data
Pixel and Conversions API setup improves visibility into post-ad actions, subject to platform and privacy limitations.
Funnel-Wide Coverage
Cold, warm and retargeting audiences are all covered rather than budget going only to one stage.
Why D2S
Why teams choose us for this
- In-house creative production for testing at pace
- Campaigns separated by funnel stage from day one
- Weekly optimisation, not monthly check-ins
- Paid social aligned with SEO and wider digital marketing insights
Industries
Sectors we work with
D2C & fashion brandsReal estateEducation & coaching institutesHealthcare & wellnessRestaurants & hospitalityB2B SaaS
FAQ
Frequently asked questions
01How is this different from social media marketing?
This service is specifically paid campaign management inside Meta Ads Manager; broader social media marketing also covers organic content and community management.
02What budget do we need for Meta Ads?
It depends on your average order value or lead value and current cost per result — we recommend a starting budget after reviewing your account or industry benchmarks.
03Will iOS privacy changes affect our results?
They affect tracking accuracy for some users, which is why we set up Conversions API alongside the Pixel to recover as much signal as possible.
04Do you produce the ad creative?
Yes, creative production is part of this service, produced in-house or with our design and video team.
05Can you take over a Meta account already running?
Yes, we regularly audit existing accounts and will advise honestly on whether to keep or rebuild what's currently running.
06Can AI help manage Meta campaigns?
AI-assisted analysis can surface patterns in audience, creative and campaign data; we use those signals to guide tests and review results against real conversions.
Keep exploring
Related services
Get a Meta Ads Account Review
Share access to your current Meta Ads account, or your goals if starting fresh, and we'll map out a campaign structure built around cost per result.