User research
Understanding who's using the site, what they're trying to do, and where they currently struggle.
UI/UX Design
UI/UX Design That Starts With How People Actually Use the Site
We research how your users actually navigate and decide, then design information architecture and interaction flows around that — before visual design or development begins.
Sites designed around internal opinion, not user behaviour
A lot of navigation and page structure decisions get made in a meeting room based on how the internal team thinks about the business, not how a customer actually searches or decides.
- Navigation structured around internal department names instead of what customers search for
- Key actions (contact, buy, book) buried several clicks deep
- No usability testing before launch, so friction points surface only after complaints
- Forms and flows requiring more steps or information than actually necessary
Structure and flow tested before visual polish
We map user journeys and information architecture first, prototype key flows and test them with real or representative users, then hand a validated structure to visual design — reducing the risk of redesigning after launch.
What's included
Service components
Information architecture
Structuring navigation and content around user mental models and search behaviour, not internal org charts.
User flow mapping
Mapping key journeys — enquiry, purchase, booking — to find and remove unnecessary steps.
Wireframing
Low-fidelity structural layouts to agree on content and hierarchy before visual design.
Interactive prototyping
Clickable prototypes to test flows before development investment.
Usability testing
Structured testing sessions to catch friction points before launch.
Process
How we deliver it
- Step 01
Research
Stakeholder interviews, analytics review and, where possible, user interviews to understand behaviour.
- Step 02
Architecture & flows
Structuring navigation and mapping key user journeys.
- Step 03
Wireframes & prototypes
Building testable low- and mid-fidelity prototypes of key pages and flows.
- Step 04
Usability testing
Running sessions with representative users and refining based on findings.
- Step 05
Handoff to visual design
A validated structure passed on for visual design and development.
Outcomes
What you get out of it
Fewer post-launch surprises
Usability issues caught in prototype stage, not after the site is live.
Higher task completion
Flows designed around removing friction from key actions like enquiry or checkout.
Navigation that matches search behaviour
Information architecture based on how users actually look for things.
Reduced rework
Structural decisions validated before visual design and development investment.
Why D2S
Why teams choose us for this
- Research-backed structure, not internal assumptions about navigation
- Prototypes tested with users before development starts
- UX findings shared directly with the design and development teams for faster handoff
- Experience across B2B and consumer sites with very different decision journeys
Industries
Sectors we work with
SaaS & B2B techFinancial servicesHealthcareE-commerceReal estateEducation
FAQ
Frequently asked questions
01Do you conduct user testing with real users?
Where budget and access allow, yes; otherwise we use structured heuristic evaluation and representative user proxies to approximate findings.
02How is UI/UX design different from website design?
UI/UX focuses on research, structure, flows and usability before visual polish; website design (our separate service) focuses on the visual layer — colour, typography, imagery.
03Do you provide clickable prototypes?
Yes, for key flows we build interactive prototypes to test before committing to development.
04Can UX work be done on an existing site?
Yes, we can audit an existing site's navigation and flows and recommend structural changes without a full redesign.
05How long does a UX phase typically take?
It depends on site complexity and access to users for testing; we'll give a specific timeline after understanding scope.
Keep exploring
Related services
Not sure your site's structure matches how users think?
Let's talk about a UX audit or a research-first redesign.