Custom theme development
Liquid-based theme builds or customisation of an existing theme to match your design without app-layer workarounds.
Shopify Development
Shopify Development for Stores That Have Outgrown Templates
We build and customise Shopify stores — themes, app integrations, checkout flows and migrations — for brands that need more than a stock theme can deliver.
Stock themes and stacked apps that slow the store down
A default Shopify theme with a dozen apps bolted on for reviews, upsells and popups looks fine at first, but every added app is another script loading on every page, and Shopify stores are penalised in search and conversion for exactly that kind of bloat.
- Theme customisation done through fragile app overrides instead of proper Liquid development
- App sprawl adding page weight and slowing down mobile load times
- Checkout and cart customisation limited by not understanding what Shopify's platform actually allows
- Migrations from other platforms losing product data, reviews or SEO equity
Custom Liquid development instead of app-stacked patchwork
We build or customise Shopify themes directly in Liquid, choose apps deliberately against a page-weight budget, and handle migrations with a full data and URL audit — so the store performs as well as it looks, within the constraints Shopify actually allows.
What's included
Service components
App selection & integration
Choosing and configuring apps for reviews, subscriptions, upsells and loyalty against a defined performance budget.
Checkout & cart customisation
Working within Shopify Plus or standard checkout constraints to reduce friction at the point of purchase.
Platform migration
Moving from WooCommerce, Magento or another platform to Shopify with product, customer and order data intact.
Shopify SEO configuration
URL structure, structured data and canonical handling specific to Shopify's platform limitations.
Headless Shopify (where relevant)
Storefront API-based builds for brands needing more front-end control than themes allow.
Process
How we deliver it
- Step 01
Store & catalogue assessment
Reviewing current catalogue, apps and (if migrating) the existing platform's data structure.
- Step 02
Theme & app strategy
Deciding on custom theme build vs. customisation, and which apps are genuinely necessary.
- Step 03
Build & integration
Theme development, app configuration and checkout customisation.
- Step 04
Migration & data validation
For migrations, moving and verifying product, customer and order data before cutover.
- Step 05
Launch & monitoring
Go-live with performance and conversion tracking in place.
Outcomes
What you get out of it
Faster storefront pages
Custom Liquid development and a disciplined app list keep page weight under control as the catalogue grows.
A store that matches your design, not a theme's
Custom theme work removes the constraints of stock Shopify themes.
Clean migrations
Product data, reviews and SEO equity carried over deliberately, not lost in a rushed platform switch.
Apps that earn their page weight
Every app justified against what it adds versus what it costs in load time.
Why D2S
Why teams choose us for this
- Liquid development done in-house, not outsourced app-store workarounds
- App choices made against a performance budget, not added on request without pushback
- Migration experience preserving SEO equity and customer data
- Local payment gateway and logistics integration experience for Indian D2C brands
Industries
Sectors we work with
Fashion & apparelBeauty & personal careConsumer electronicsHome & furnitureHealth & wellness D2CB2B wholesale
FAQ
Frequently asked questions
01Should we use Shopify or Shopify Plus?
It depends on order volume, checkout customisation needs and whether you need multi-currency or B2B functionality; we'll recommend based on your actual catalogue and growth plans.
02Can you migrate our existing store to Shopify without losing SEO rankings?
Yes, migrations include URL mapping and redirects from the old platform so ranking product and category pages aren't lost.
03Do you build custom themes or only customise existing ones?
Both — we assess whether an existing theme is close enough to customise cost-effectively or whether a custom build is the better investment.
04How many apps should a Shopify store realistically run?
There's no fixed number, but we review every app against the page weight it adds and remove ones that duplicate functionality or are rarely used.
05Can you customise the Shopify checkout?
Checkout customisation depends on your plan — Shopify Plus allows deeper customisation than standard plans, and we'll confirm what's feasible before scoping.
Keep exploring
Related services
Outgrowing your current Shopify theme or app stack?
Tell us where the store is slowing down and we'll scope the fix.