Prospect qualification
Manual review of relevance, organic traffic, outbound link patterns and editorial quality before any outreach.
Link Building
Editorial Link Building Services
Relevance-first link acquisition through outreach, expert commentary and linkable assets — every placement reported with a live URL and a reason it was worth pursuing.
Volume metrics, zero relevance
Link vendors optimise for the number on the invoice. A hundred placements on unrelated blogs move a third-party score and nothing else — while adding risk to the profile you'll depend on for years.
- Placements on sites with no topical relationship to your category
- Guest posts on domains that exist only to sell guest posts
- Over-optimised exact-match anchors repeated across placements
- No visibility into where links were actually placed
Fewer links, better links, documented
We qualify prospects on topical relevance, real organic traffic and editorial standards, then earn placement with something genuinely worth publishing: original data, expert commentary or a resource that fills a gap.
What's included
Service components
Linkable asset development
Original research, calculators, benchmarks and guides that publishers have a reason to cite.
Expert commentary and quote sourcing
Your specialists positioned as sources for journalists working on relevant stories.
Broken link and unlinked mention reclamation
Recovering equity from dead resources and mentions of your brand that never linked.
Anchor text planning
A natural mix weighted toward brand and partial-match anchors, tracked across the whole profile.
Transparent reporting
Every live URL, the anchor used, the target page and the referring domain's organic traffic.
Process
How we deliver it
- Step 01
Target page selection
We choose which pages need authority, based on ranking potential and commercial value.
- Step 02
Asset and angle creation
The reason a publisher would link, built before outreach begins.
- Step 03
Outreach
Personalised pitching to qualified contacts, with follow-up managed in a tracked pipeline.
- Step 04
Placement and monitoring
Links verified live, monitored for removal, and reported with ranking movement for the target page.
Outcomes
What you get out of it
Rankings on competitive terms
Authority directed at the pages that actually need it.
Referral traffic
Relevant placements send readers as well as signals.
Lower risk profile
Editorial links don't need disavowing later.
Full transparency
You see every placement and can verify it yourself.
Why D2S
Why teams choose us for this
- No PBNs, link farms or marketplace bulk buys
- Prospects vetted manually before outreach
- Assets created in-house by writers and designers
- Reporting includes the misses as well as the wins
Industries
Sectors we work with
SaaS & TechnologyFintech & BFSIHealthcareEducationEcommerce & D2CTravel & Hospitality
FAQ
Frequently asked questions
01How many links will you build each month?
We work to a qualified-placement range agreed at kickoff rather than a fixed quota, because forcing volume is exactly what makes link profiles look manipulated.
02Do you use guest posts?
Only on genuine publications with real audiences and editorial oversight — never on sites that exist purely to host sponsored posts.
03What anchor text will you use?
Predominantly brand, URL and partial-match anchors, with exact-match used sparingly and tracked across the profile.
04How is this different from off-page SEO?
Link building is the acquisition function; off-page SEO also covers brand mentions, entity signals and PR that influence rankings without links.
05Will you disavow existing bad links?
Only after evidence-based review. Most sites don't need a disavow file, and an aggressive one can cost you rankings.
Keep exploring
Related services
Review your link gap
We'll benchmark your profile against three competitors and show you the placements worth pursuing.