Name SERP Audit
Full mapping of what ranks for your name and close variations, across search and social.
Personal & Executive ORM
Reputation Management for Founders and Executives
What appears when someone searches your name shapes funding conversations, board seats, hiring and press. We build and defend that first page deliberately.
When Your Name Is the Brand
Executives are searched more often than their companies, yet almost nobody manages what those searches return.
- Page one is filled with third-party aggregators and stale profiles
- An old article or legal matter dominates name searches
- No authoritative owned profile exists to rank first
- LinkedIn is the only asset, and it is outranked
- Namesakes with poor reputations are confused with you
Own Your Branded Search Results
We audit your name SERP, build authoritative owned properties, secure credible third-party coverage and interviews, optimise your professional profiles, and monitor the results continuously.
What's included
Service components
Owned Profile Build
A personal site, bio and structured data designed to rank first for your name.
Professional Profile Optimisation
LinkedIn, Crunchbase, speaker and association profiles aligned and optimised.
Thought-Leadership Visibility
Articles, podcasts and commentary placements that rank and reinforce positioning.
Ongoing Name Monitoring
Alerts on new mentions so anything damaging is caught in days, not months.
Process
How we deliver it
- Step 01
Confidential Consultation
We discuss your goals, sensitivities and anything you'd prefer stayed low-profile.
- Step 02
SERP & Mention Audit
Everything ranking for your name is documented and categorised.
- Step 03
Asset Plan
We agree which owned and earned assets to build, and in what order.
- Step 04
Build & Place
Assets are created, optimised and promoted for ranking strength.
- Step 05
Monitor & Maintain
Continuous monitoring with quarterly reviews of your name SERP.
Outcomes
What you get out of it
A Controlled First Page
Your name search returns accurate, current, favourable results.
Credibility in Due Diligence
Investors, partners and boards find a coherent professional story.
Press-Ready Positioning
Journalists find a clear bio, credentials and quotable expertise.
Early Warning
New mentions surface quickly enough to respond calmly.
Why D2S
Why teams choose us for this
- Confidential engagements handled by a named senior lead
- Genuine earned coverage, never paid fake press
- Personal SEO expertise, not generic PR retainers
- Clear reporting on name SERP ownership quarter by quarter
Industries
Sectors we work with
Founders & startupsFinance & fintechLegalHealthcare & clinicsReal estateProfessional services
FAQ
Frequently asked questions
01Is this service confidential?
Yes, executive engagements are handled under NDA with a restricted internal team.
02How long until my name search improves?
New owned assets typically start ranking within two to four months; displacing an entrenched result takes longer.
03Do you write content in my voice?
We draft from interviews with you and nothing is published without your approval.
04Can you help with a Wikipedia page?
We advise on notability and sourcing, but Wikipedia editing follows its own community rules and cannot be guaranteed.
05What if the negative result is factually true?
We don't hide facts — we build an accurate, current picture around them so a single event no longer defines your search results.
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Take Control of Your Name Search
Book a confidential review of what currently ranks for your name and what it's costing you.