Search Advertising
Tightly themed campaigns built around high-intent searches from buyers actively looking for your products or services.
Google Ads / PPC
ROI-Focused PPC Services in Delhi & Across India
D2S Technologies plans and manages Google Ads campaigns for startups, growing companies and established brands that want qualified traffic, more conversions and a sustainable return on ad spend—while retaining full ownership of their account.
Why Most Google Ads Accounts Waste Budget
PPC can create visibility and traffic quickly, but only when targeting, tracking and landing-page relevance work together. The accounts we audit often lose budget through the same avoidable issues.
- Broad match keywords absorbing budget on irrelevant search queries
- No negative keyword maintenance, letting spend leak on unrelated terms
- Conversion tracking missing or double-counting, making optimisation guesswork
- Ad copy and landing pages disconnected from search intent, hurting Quality Score
- Campaigns optimised for clicks rather than the actual lead or sale event
How We Rebuild and Run Google Ads Accounts
Our PPC specialists combine audience and keyword research, verified conversion tracking, relevant ad messaging and campaign structures mapped to buyer intent. We then optimise weekly against cost per lead, sale and return on ad spend—not clicks alone.
What's included
Service components
Google Shopping
Product feed structuring and campaign optimisation that help ecommerce catalogues compete for profitable product searches.
Display & Audience Campaigns
Contextual and audience-led campaigns that extend reach beyond search without sacrificing relevance or measurement.
Negative Keyword Management
Ongoing search term review to remove irrelevant queries before they burn further budget.
Conversion Tracking Setup
Correct implementation of conversion actions, call tracking and offline conversion imports.
Bid & Budget Management
Weekly bid and budget adjustments based on which campaigns and keywords are actually converting.
Process
How we deliver it
- Step 01
Research & Account Audit
We review your market, competitors, keywords, existing structure, search terms and tracking—or establish a clean baseline for a new account.
- Step 02
Intent Mapping & Campaign Strategy
Informational, navigational and transactional searches are separated into tightly themed campaigns mapped to geography, landing pages and commercial priority.
- Step 03
Launch with Verified Tracking
Nothing goes live until conversion tracking is confirmed working correctly.
- Step 04
Weekly Optimisation
Search terms, bids and budgets are reviewed weekly to cut waste and push spend toward what converts.
- Step 05
Monthly Reporting
Results are reported against the agreed cost-per-acquisition or lead target.
Outcomes
What you get out of it
Full Account Ownership
Campaigns run inside your own Google Ads account, with access retained by you at all times.
Transparent Spend
You see exactly where every rupee goes, without markups hidden inside reporting.
Faster Market Visibility
Paid search can place your offer in front of relevant buyers as soon as campaigns are approved, while longer-term organic channels continue to build.
Continuous Waste Reduction
Regular search term audits keep budget away from queries that don't convert.
Why D2S
Why teams choose us for this
- You retain full ownership and access to your ad accounts
- Weekly optimisation cycles, not quarterly reviews
- Reporting tied to leads and sales, not clicks
- Experience across B2B, ecommerce and local service accounts in Delhi NCR and across India
Industries
Sectors we work with
Real estateB2B manufacturingHealthcare & clinicsEcommerce & D2CEducation & coaching institutesLegal & professional services
Watch
Get More Leads with PPC
Watch D2S Technologies explain the strategy, practical steps and business impact.
FAQ
Frequently asked questions
01How much should we budget for Google Ads?
It depends on your industry's cost-per-click and how many conversions you need monthly — we give a realistic estimate after reviewing your keywords and competition.
02How soon will we see results?
Traffic can start within days of launch, but campaigns typically need two to four weeks of data before optimisation meaningfully improves cost per acquisition.
03Will we keep ownership of the account?
Yes, campaigns run inside your own account, so you retain full access to historical data and campaigns regardless of the agency relationship.
04Can you fix an underperforming account we already have?
Yes, account audits and takeovers are common — we identify what's causing wasted spend before recommending a rebuild or incremental fixes.
05Do you also manage Meta or YouTube ads under this service?
This service covers Google search, shopping and display specifically; Meta and YouTube campaigns are handled under our dedicated services within performance marketing.
06Do you provide PPC services outside Delhi?
Yes. Our team works with businesses in Delhi NCR and across India, adapting campaign targeting, messaging and budgets to local, national or international growth goals.
07Why use PPC when we already invest in SEO?
PPC can provide immediate visibility for priority searches while SEO builds longer-term organic authority. Running both also gives you faster search-term and conversion data to inform wider search strategy.
Keep exploring
Related services
Get a Google Ads Account Audit
Send us access to your existing account, or tell us your goals if starting fresh, and we'll show you where budget is being wasted.