Fashion Technology / SaaS
World Fashion Exchange
Digital marketing for a leading PLM, ERP, MES and traceability software provider serving fashion businesses worldwide, trusted by brands like Benetton, Belstaff and Everlane.
Client
World Fashion Exchange
- Industry
- Fashion Technology / SaaS
- Overview
- Digital marketing for a leading PLM, ERP, MES and traceability software provider serving fashion businesses worldwide, trusted by brands like Benetton, Belstaff and Everlane.
- Services
- SEO
Challenge
What the client needed
World Fashion Exchange needed to reach fashion brands and manufacturers searching for PLM and ERP solutions, in a niche B2B software market where buyers research deeply before shortlisting vendors.
Diagnosis
What we found
- Highly specialised software categories (PLM, ERP, MES, traceability) needed dedicated, search-visible pages
- B2B buyers compare vendors through content, demos and proof — the site needed to support that research journey
- Competition for fashion-technology search terms required consistent optimisation effort
Strategy
How we planned to fix it
- Build search visibility around each software category and fashion-industry use case
- Create content that answers the questions fashion businesses ask before choosing a PLM/ERP
- Support the long B2B decision cycle with clear product and proof-driven pages
Execution
What we did
- Step 1
Optimised product and solution pages for fashion-technology search terms
- Step 2
Developed content aligned with how fashion brands evaluate software vendors
- Step 3
Strengthened the site's authority through ongoing SEO activities
Results
What changed
Improved organic visibility for fashion software search terms, helping more fashion businesses discover and evaluate World Fashion Exchange's solutions.
- Better rankings for PLM, ERP and fashion-software queries
- Increased qualified organic traffic from fashion businesses
- Stronger foundation for demo and enquiry generation
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