Beauty, Cosmetics & E-commerce
Revlon India
An SEO engagement focused on improving the online visibility of Revlon India's e-commerce website, featuring a wide range of makeup, skincare, hair care and fragrance products.
Client
Revlon India
- Industry
- Beauty, Cosmetics & E-commerce
- Overview
- An SEO engagement focused on improving the online visibility of Revlon India's e-commerce website, featuring a wide range of makeup, skincare, hair care and fragrance products.
- Services
- SEO
Challenge
What the client needed
Revlon India wanted to improve its website's visibility on search engines and make it easier for customers to find the right products. Since the company offers a wide range of beauty and personal care products, it aimed to help customers discover relevant items quickly and easily.
Diagnosis
What we found
- The broad product catalogue, including makeup, skincare, hair care and fragrances, required clear category-level visibility but the pages were not SEO optimised
- Product and category pages offered opportunities to reach customers searching for specific beauty and personal care products, however the meta descriptions and product descriptions needed improvement
- Product descriptions and website content could be better aligned with relevant search terms to support product discovery
- Quality backlinks were missing, and improving organic search visibility could help more potential customers discover Revlon India's online store
Strategy
How we planned to fix it
- Focus on improving organic search visibility across relevant product and category pages
- Improve product-page content with informative, relevant descriptions
- Align website content with the search terms customers use to find beauty and personal care products
- Strengthen the website's discoverability to attract more relevant visitors through organic search and off-page activities
Execution
What we did
- Step 1
Product description optimisation — worked on product descriptions to provide clear and relevant information about products, helping customers understand the items offered on the website
- Step 2
SEO-focused website content — improved product-page content to support organic search visibility and make product information more useful to potential customers
- Step 3
Product and category visibility — worked on website content related to Revlon India's key product categories, including makeup, skincare, hair care and fragrances, to support product discovery
- Step 4
Organic search optimisation — provided on-page SEO services aimed at improving the website's visibility to users searching for relevant beauty and personal care products
- Step 5
Improving buying — worked with the technical team to reduce the steps of buying, making it easier for users to purchase the products
Results
What changed
Revlon India recorded growth in organic website traffic and sales between April and June 2024, with organic traffic continuing to rise through July 2024.
- 64.6% growth in organic traffic within the first 3 months
- 543.3% growth in recorded sales from the first to the 4th month
- 95% increase in organic traffic comparing the first month to the 4th month
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