Healthcare (Pulmonology & Sleep Medicine)
Dr. Vikas Mittal
A website overhaul for a renowned pulmonologist practicing pulmonary and sleep medicine in India since 2003.
Client
Dr. Vikas Mittal
- Industry
- Healthcare (Pulmonology & Sleep Medicine)
- Overview
- A website overhaul for a renowned pulmonologist practicing pulmonary and sleep medicine in India since 2003.
- Services
- Content Strategy
Challenge
What the client needed
The client wanted a website that would serve as a comprehensive platform where patients could easily understand details about various treatments, procedures, and services, in an informative and engaging way.
Diagnosis
What we found
- Treatment and procedure information was scattered and written in clinical language patients struggled with
- Key services had no dedicated pages, so search engines had little to rank and patients little to read
- Navigation gave no guided path from symptom to treatment to consultation
Strategy
How we planned to fix it
- Build a page for every treatment and procedure, each written in plain language
- Structure content around patient questions rather than clinical taxonomy
- Use internal linking to guide visitors from symptom pages to the right consultation
Execution
What we did
- Step 1
Created structured, detailed content covering every aspect of the practice in simple language
- Step 2
Organized information so patients could easily access clear, guided details about treatments and procedures
Results
What changed
The initiative significantly increased the website's traffic and improved the online visibility of the practice's services.
- Increased website traffic
- Improved online visibility for the practice's services
- Clearer patient journey from information to enquiry
Facing a similar challenge?
We will map the fastest route from where your site is today to where it needs to be.