Clean Energy / Green Hydrogen
Cipher Neutron
A company built around AEM Electrolysers and Reversible Fuel Cells, aiming to catalyze the transition to a Green Hydrogen Economy.
Client
Cipher Neutron
- Industry
- Clean Energy / Green Hydrogen
- Overview
- A company built around AEM Electrolysers and Reversible Fuel Cells, aiming to catalyze the transition to a Green Hydrogen Economy.
- Services
- Web Design
Challenge
What the client needed
Cipher Neutron needed a sustainable, refreshing website design that clearly communicated its alternative-energy messaging.
Diagnosis
What we found
- Alternative-energy messaging around AEM electrolysers and fuel cells read as technical, not persuasive
- The visual identity did not reflect the sustainability mission
- Visitors could not quickly grasp the green hydrogen proposition
Strategy
How we planned to fix it
- Design a refreshing visual identity aligned to the sustainability mission
- Simplify the technology story so non-specialist visitors understand it
- Keep the alternative-energy proposition front and centre on every page
Execution
What we did
- Step 1
Designed a refreshing visual identity aligned with the sustainability mission
- Step 2
Ensured messaging around alternative energy resources was clear to visitors
Results
What changed
Delivered a website with a refreshing look that clearly conveys Cipher Neutron's sustainable-energy proposition.
- A refreshing, sustainable website design
- Clear communication of the green hydrogen proposition
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